JOIN THE TEAM

Represent Every Crimson Tide

Share your Crimson Tide pride. Tell your story. Help build a community where every fan can see themselves represented.

University of Alabama “Every Crimson Tide” logo in white on a crimson background
People in Alabama Crimson Tide apparel gather outdoors at a festive holiday event.

Every Ability.

Every Moment.

Every Crimson Tide.

More than wearing the apparel

Every Crimson Tide Ambassadors help bring the collection to life.


They introduce the brand to their communities, create authentic content, share their personal connection to Alabama and demonstrate what it means to include every member of the Crimson Tide family.


This is not about fitting one particular image. It is about representing Crimson Tide pride in a way that feels genuine to you.

Who we’re looking for

The Every Crimson Tide Ambassador Program welcomes:


  • Students and alumni
  • Families and lifelong fans
  • People with and without disabilities
  • Traditional and adaptive apparel customers
  • Creators, advocates and community connectors
  • Crimson Tide supporters of different ages, backgrounds, abilities and personal styles


You do not need to look, dress or tell your story like anyone else. The strength of the program comes from representing the full Crimson Tide community.

What ambassadors do

Selected ambassadors may be invited to:


  • Wear and share Every Crimson Tide apparel
  • Create authentic photos, videos and social content
  • Tag and mention Every Crimson Tide in approved posts
  • Introduce the collection to friends, family and fellow Crimson Tide fans
  • Participate in campaigns, product launches and community features
  • Provide honest feedback about products and the ambassador experience
  • Follow licensing, brand and partnership guidelines

How the product offer works

To begin the partnership, selected ambassadors are required to purchase one Every Crimson Tide item.


With that purchase, the ambassador will receive a second item of equal or lesser value at no additional cost.


This approach allows each ambassador to select products that genuinely fit their style while receiving additional apparel to feature through their content.


Shipping, availability and program-specific conditions will be explained before the ambassador confirms participation.

Three women in maroon and white Crimson Tide tops and denim shorts posing outdoors at a festive event

Earn MONEY through the ambassador commission program

Eligible ambassadors receive a personalized referral link or promotional code to share with their communities.

Ambassadors earn commission on qualifying purchases attributed to their link or code. Commission terms, eligible products, payment requirements and promotional guidelines will be provided upon application.


The strongest partnerships are built through genuine recommendations—not pressure, scripted endorsements or follower counts alone.

University of Alabama entrance sign with flowers and campus building in the background

How It Works

White domed civic building with a circular driveway, landscaped lawn, and trees on a sunny day

A few important details

Participation is subject to selection, product availability and acceptance of the ambassador agreement.


Applicants under 18 must receive permission from a parent or legal guardian.


Current student-athletes must receive any required institutional or NIL approvals before participating in promotional or commission-based activities.


Ambassadors must clearly disclose their relationship with Every Crimson Tide when sharing promotional content and follow all applicable program, university and licensing guidelines.


Selection as an ambassador does not create employment, agency, university affiliation or guaranteed compensation.




Bring your EVERY CRIMSON TIDE story to the team

Every Crimson Tide has a different connection to Alabama, and every one of those stories can help someone else feel represented.


Join us in building a collection and a community created with more Crimson Tide fans in mind.


Every ability. Every moment. Every Crimson Tide.

A Founder's Commitment


















Every Crimson Tide ™ was founded by a business owner with a lifelong physical disability who understands, personally and professionally, the importance of inclusion.

This brand is not built from theory. It’s built from lived experience.

It’s a commitment to ensuring that future generations of collegiate fans never have to ask whether apparel was designed with them in mind.

Because they already know the answer.