This Privacy Policy applies to the Every Collegiate Apparel website, its integrated online store, and all current and future school landing pages, collections and programs offered under the Every Collegiate Apparel umbrella. It also applies when you contact us or participate in an ambassador, story, promotional or university-related program that links to this policy.

Third-party storefronts, payment processors, suppliers, carriers, social platforms and linked websites may collect information under their own privacy policies. This policy does not control their independent practices.

The information we collect depends on how you interact with us and may include:

Contact information: name, email address, telephone number, mailing address and organization or university affiliation.

Order information: products, school collection, size, adaptive-feature selections, billing and shipping details, order history, returns and customer-service communications.

Payment information: payment details submitted at checkout are handled by our payment provider. We generally receive transaction confirmations and limited payment information, not full card numbers.

Program information: information submitted for ambassador, story, giveaway, partnership, wholesale, licensing, media or university inquiries, including photos or social-media handles when you choose to provide them.

Device and usage information: IP address, browser and device type, pages viewed, referring page, approximate location derived from IP address, dates and times of visits, and interactions with the website.

Communications and preferences: messages you send, school interests, marketing preferences and survey or feedback responses.

We collect information directly from you, automatically from your device, and from service providers or business partners involved in a transaction or program. Please do not include medical records or other sensitive information in a general contact form. Product selections involving adaptive features do not, by themselves, establish a medical diagnosis.

We may use personal information to:

operate the website and provide requested products, services and school collections;

process payments, fulfill orders, arrange delivery and handle returns or refunds;

respond to customer, university, licensing, retail, partnership and media inquiries;

administer ambassador programs, submissions, promotions and other voluntary programs;

personalize content and understand interest in particular schools or products;

send transactional messages and, with any consent required by law, marketing communications;

improve accessibility, products, website performance and customer experience;

detect fraud, protect security, enforce our terms and prevent misuse; and

comply with licensing, tax, accounting and other legal obligations.

We may disclose personal information to:

Service providers: companies supporting website hosting, storefront operations, payment processing, communications, analytics, fraud prevention and customer service.

Suppliers and fulfillment partners: approved manufacturers, decorators, warehouses and carriers that need information to make, pack, ship or service your order. Orders containing different product types may be shared with more than one supplier and arrive separately.

Professional advisers: accountants, insurers, attorneys and consultants when reasonably necessary.

Universities and licensing partners: when necessary for licensing compliance, a jointly offered program or an inquiry you ask us to route. We do not provide routine customer lists to a school merely because you shop its collection.

Government or legal recipients: when required by law or reasonably necessary to protect rights, safety, security and the integrity of our services.

Business transaction recipients: in connection with a merger, financing, sale, reorganization or transfer of all or part of our business, subject to appropriate safeguards.

We do not sell personal information for money.

If our practices later involve targeted advertising or another activity treated as a “sale” or “sharing” under applicable privacy law, we will update this policy and provide any legally required notice and opt-out method.