OUR STORY
The story behind Every Crimson Tide
One school identity. More ways for every member of the Crimson Tide community to wear it.
Every Ability.
Every Moment.
Every Crimson Tide.
Born from a need collegiate apparel wasn’t meeting
Every Spartan
proved the idea.
Every Collegiate expands the promise.
Every Spartan demonstrated that adaptive collegiate apparel does not need to exist in a separate corner of the marketplace.
Traditional and adaptive products can share the same designs, school colors and sense of belonging. The construction may differ, but the identity remains the same.
Every Collegiate Apparel was created to extend that promise to university communities across the country.
Why ALABAMA?
Alabama represents a community shaped by innovation, access and a belief that meaningful progress begins by reconsidering who has traditionally been included.
That spirit makes Alabama a natural home for Every Crimson Tide.
The collection brings traditional and adaptive apparel together so more students, alumni, families, fans and supporters can represent Alabama in ways that work for them.
One identity. Two product paths.
Traditional apparel
Familiar collegiate styles designed for everyday school pride, including tees, fleece, outerwear and additional fanwear.
Adaptive apparel
Purposefully constructed garments designed around considerations such as easier dressing, dexterity, mobility, seated comfort and independence.
Different construction. The same colors, creative direction and Crimson Tide identity.
“Every”
is more than part of our name
Every means the student discovering where they belong.
Every means the alumnus whose connection to Alabama lasts a lifetime.
Every means the athlete, the family member, the lifelong fan and the supporter cheering from wherever they may be.
Every means people with and without disabilities represented together, not through separate identities, but through one shared community.
Every Ability. Every Moment. Every Crimson Tide.
A Founder's Commitment
Every Crimson Tide ™ was founded by a business owner with a lifelong physical disability who understands, personally and professionally, the importance of inclusion.
This brand is not built from theory. It’s built from lived experience.
It’s a commitment to ensuring that future generations of collegiate fans never have to ask whether apparel was designed with them in mind.
Because they already know the answer.
