Every Ability.
Every Moment.
Every Crimson Tide.
OFFICIALLY LICENSED FOR The UNIVERSITY of alabama
Every Crimson Tide
is officially part of the family!
Every Crimson Tide brings traditional and adaptive apparel together in one officially licensed collection, created so every member of the Crimson Tide community can represent Alabama with pride.
The Every crimson tide collection
A new inclusive apparel experience is coming to the Crimson Tide community.
Every Crimson Tide brings the Every Collegiate Apparel mission to Alabama, pairing Alabama’s spirit of innovation with a traditional and adaptive apparel model designed to welcome more students, alumni, families and fans.
Traditional and adaptive apparel will be presented together, so fans can begin with school pride and find the fit and features that work for them.
One school. One community. More ways to belong.
School Proud
A distinct Every identity built around the university community fans already love.
Inclusive by Design
Traditional and adaptive options receive equal visibility within the same collection.
Made for Every Moment
Apparel for campus, game day, alumni life and the moments that create lifelong connection.
A Founder's Commitment
Every Crimson Tide ™ was founded by a business owner with a lifelong physical disability who understands, personally and professionally, the importance of inclusion.
This brand is not built from theory. It’s built from lived experience.
It’s a commitment to ensuring that future generations of collegiate fans never have to ask whether apparel was designed with them in mind.
Because they already know the answer.
